Blockchain App & Brand Refresh
UX Designer
18 Weeks
Figma, Illustrator
Role
Timeline
Tools
This project involved a complete rebrand of Blockchain.com, one of the world’s leading crypto trading platforms. The goal was to reposition the brand with a more modern, trustworthy, and user-centric identity by moving away from outdated visuals and creating a system that reflects the evolving maturity of the crypto space. The rebrand included a new logo, a full app interface redesign, and a cohesive visual language applied across numerous mediums. By focusing on clarity, accessibility, and brand confidence, the new identity aims to make crypto feel more intuitive and approachable for both new users and seasoned investors.
Project Overview
The logo represents connection, bringing together people, technology, and trust through the Blockchain platform. Its interlocking form reflects the secure links that keep accounts connected from anywhere. Simple yet meaningful, the mark captures the idea of unity within the digital space.
Symbol of Connection
The home screen was designed to feel clean and easy to navigate, giving users quick access to their wallet, market updates, and overall portfolio. The purple accent helps guide focus while keeping a balanced look in both light and dark mode. The goal was to make crypto feel simple, modern, and approachable.
Dashboard
The markets page was designed to give users a quick snapshot of live trends and asset performance. It highlights top gainers, personalized watchlists, and clear data visuals that make tracking crypto easy to follow. The goal was to keep everything organized and readable while maintaining the same clean feel across both light and dark modes.
Live Trends
The wallet page gives users a complete view of their portfolio, showing live value updates, owned assets, and recent transactions all in one place. The live graph helps visualize growth over time, while the layout keeps information easy to scan and understand.
Your Wallet
This screen was made to make trading feel quick and simple. Users can buy, send, and receive crypto with just a few taps, while keeping everything easy to follow. The clean layout and clear buttons help create a smooth experience for any level of user.
Simple Transactions
The onboarding screens introduce users to the app with clear visuals and simple messages. Each screen highlights a key feature, from secure storage to private syncing and encrypted access. The goal was to build trust right away while keeping the experience clean and easy to follow.
Onboarding Screens
The main goal of the advertisements is to highlight Blockchain’s accessibility and security, showing how crypto can fit seamlessly into everyday life.
The ad campaign was designed to showcase the new identity in real-world settings, emphasizing clarity and trust through clean layouts and confident messaging.
Real-World Application
This project strengthened my ability to connect digital experiences through a consistent visual style and thoughtful design. Moving forward, I’d like to explore how this identity could expand across future product features and real-world brand experiences.
Redesigning Blockchain.com pushed me to think about how a complex financial platform can feel simple, reliable, and human. I focused on balancing clarity with fresh ideas, creating a brand that feels both confident and approachable.
Growth From the Project