Glastonbury Festival
Brand Strategy, Designer
14 Weeks
Illustrator, Photoshop
Role
Timeline
Tools
The Glastonbury rebrand was about capturing the spirit of one of the world’s most iconic music and arts festivals while giving it a fresh visual identity. I focused on balancing its rich history with a modern design system that feels bold, playful, and timeless. The project included a new logo, updated typography, and a flexible branding approach that works across posters, merchandise, and digital platforms. My goal was to create an identity that feels true to the festival’s roots while connecting with today’s audience.
Project Overview
Celebrate Heritage
Honor the festival’s long-standing cultural influence while introducing a refreshed visual language.
Unify the Brand
Build a cohesive system that works seamlessly across print, digital, and merchandise.
Enhance Audience Engagement
Develop a logo, typography, and packaging system that is easily recognizable, scalable across formats, and adaptable for future brand growth.
Creative Objectives
I looked at how leading festivals build systems that scale across posters, merch, on-site wayfinding, and social. Primavera Sound uses a flexible, type-driven identity that shifts across mediums without losing its core voice, which showed me the value of a modular grid and motion-ready typography. Lollapalooza’s refreshed look leans into playful, DIY energy while still reading clearly at lineup-poster scale, which reinforced hierarchy and legibility as non-negotiables. Coachella’s approach doubles down on vibe and on-site brand moments that photograph well, which highlighted how color and installations can drive shareability. I also reviewed Glastonbury’s own poster history and recurring marks to understand what feels iconic and what feels dated.
Research
Primavera Sound’s Visual Identity
Lollapalooza’s Visual Identity
Coachella’s Visual Identity
Primavera Sound’s modular type system is a smart use of variable typography and grids that adapts to formats without losing identity.
Lollapalooza’s DIY style posters introduce bold graphics that stay readable at scale, though busy compositions can feel cluttered.
Coachella’s photo-first branding use color and installations that pop on social media, but sacrifice readability at a glance.
For Glastonbury I built a flexible system that respects its heritage while modernizing how it shows up across touchpoints. I kept the historical cues that fans recognize, then anchored them in a clean grid with a variable type stack that scales from badges to billboards. Color works in defined palettes for hero moments and shifts to high contrast for lineup readability.
The system is motion-ready and extends to on-site signage and merch without losing the core voice. The result feels rooted in Glastonbury’s past and ready for how people discover and share festivals now.
The Solution
This project pushed me to think critically about how a festival’s identity can balance history with the expectations of modern audiences. Researching other festivals made me realize how important consistency, adaptability, and audience connection are when building a brand system at this scale. I learned the value of creating a design that not only looks good on posters but also translates across digital platforms, merchandise, and live experiences.
The process challenged me to refine my typography and color decisions so they could serve both function and personality. Overall, this rebrand helped me grow as a designer and reinforced my belief that strong design is about storytelling as much as it is about visuals.
Reflection